{"id":24599,"date":"2025-10-31T11:11:51","date_gmt":"2025-10-31T16:11:51","guid":{"rendered":"https:\/\/concejodistritaldecartagena.gov.co\/?page_id=24599"},"modified":"2025-10-31T12:05:56","modified_gmt":"2025-10-31T17:05:56","slug":"manual-de-identidad-visual","status":"publish","type":"page","link":"https:\/\/concejodistritaldecartagena.gov.co\/en\/manual-de-identidad-visual\/","title":{"rendered":"Visual Identity Manual"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"24599\" class=\"elementor elementor-24599\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a52d4ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a52d4ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c276a98\" data-id=\"c276a98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ca5202 elementor-widget elementor-widget-text-editor\" data-id=\"8ca5202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><em><strong>Marca del Concejo de Cartagena<\/strong><\/em><\/h1><p>Descubre y descarga los elementos oficiales de nuestra identidad visual para garantizar un uso coherente y representativo de nuestra marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8952b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8952b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef81661\" data-id=\"ef81661\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e4c021 elementor-widget elementor-widget-text-editor\" data-id=\"4e4c021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><em><strong>\u00a0\u00a0Imagotipo<\/strong><\/em><\/h3><p>\u00a0<\/p><p>El Ilmagotipo es el emblema principal de nuestra marca. Aqu\u00ed encontrar\u00e1s las versiones oficiales, los colores autorizados, aplicaciones en cobranding y los usos correctos e incorrectos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6159da8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6159da8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5a97efe\" data-id=\"5a97efe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af4186b elementor-widget elementor-widget-image\" data-id=\"af4186b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"480\" src=\"https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/1-3-1080x480.png\" class=\"attachment-colormag-elementor-block-extra-large-thumbnail size-colormag-elementor-block-extra-large-thumbnail wp-image-24606\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0a567e4\" data-id=\"0a567e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6905fd7 elementor-widget elementor-widget-image\" data-id=\"6905fd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"392\" height=\"272\" src=\"https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/2-4-e1761929331318-392x272.png\" class=\"attachment-colormag-highlighted-post size-colormag-highlighted-post wp-image-24607\" alt=\"\" srcset=\"https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/2-4-e1761929331318-392x272.png 392w, https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/2-4-e1761929331318-130x90.png 130w, https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/2-4-e1761929331318-600x417.png 600w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9fad268\" data-id=\"9fad268\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7d413b elementor-widget elementor-widget-image\" data-id=\"d7d413b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"480\" src=\"https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/3-3-1080x480.png\" class=\"attachment-colormag-elementor-block-extra-large-thumbnail size-colormag-elementor-block-extra-large-thumbnail wp-image-24608\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec3fff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec3fff0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-626e655\" data-id=\"626e655\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f83df99 elementor-widget elementor-widget-heading\" data-id=\"f83df99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/1-3-e1761929151262.png\">Descargar<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6588278\" data-id=\"6588278\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67eec59 elementor-widget elementor-widget-heading\" data-id=\"67eec59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/1-3-e1761929151262.png\">Descargar<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-232b7ac\" data-id=\"232b7ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8166ff0 elementor-widget elementor-widget-heading\" data-id=\"8166ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/1-3-e1761929151262.png\" target=\"_blank\">Descargar<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c7ff58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c7ff58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5facf01\" data-id=\"5facf01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfecf43 elementor-widget elementor-widget-text-editor\" data-id=\"cfecf43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><em><strong>Tipograf\u00edas<\/strong><\/em><\/h3><p>\u00a0<\/p><p><span style=\"font-family: Montserrat, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300;\">Nuestras tipograf\u00edas institucionales es clave para una comunicaci\u00f3n clara, corporativa y profesional donde se involucra al consejo y la ciudadan\u00eda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bf2d1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bf2d1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdd936c\" data-id=\"bdd936c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbc5a05 elementor-widget elementor-widget-text-editor\" data-id=\"bbc5a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><strong>Montserrat<\/strong>\u00a0&#8211; Principal<\/h3><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24618 size-medium\" src=\"https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/aaaa-300x192.png\" alt=\"\" width=\"300\" height=\"192\" srcset=\"https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/aaaa-300x192.png 300w, https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/aaaa.png 372w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><h4 style=\"text-align: center;\"><a href=\"https:\/\/concejodistritaldecartagena.gov.co\/wp-content\/uploads\/2025\/10\/aaaa.png\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"><em><strong>Descargar<\/strong><\/em><\/span><\/a><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marca del Concejo de Cartagena Descubre y descarga los elementos oficiales de nuestra identidad visual para garantizar un uso coherente<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"class_list":["post-24599","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/concejodistritaldecartagena.gov.co\/en\/wp-json\/wp\/v2\/pages\/24599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/concejodistritaldecartagena.gov.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/concejodistritaldecartagena.gov.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/concejodistritaldecartagena.gov.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/concejodistritaldecartagena.gov.co\/en\/wp-json\/wp\/v2\/comments?post=24599"}],"version-history":[{"count":16,"href":"https:\/\/concejodistritaldecartagena.gov.co\/en\/wp-json\/wp\/v2\/pages\/24599\/revisions"}],"predecessor-version":[{"id":24624,"href":"https:\/\/concejodistritaldecartagena.gov.co\/en\/wp-json\/wp\/v2\/pages\/24599\/revisions\/24624"}],"wp:attachment":[{"href":"https:\/\/concejodistritaldecartagena.gov.co\/en\/wp-json\/wp\/v2\/media?parent=24599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}